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BTCC / BTCC Square / Global Cryptocurrency /
Nike Shares Dip 1.1% Despite NikeSKIMS Launch as Demand Concerns Linger

Nike Shares Dip 1.1% Despite NikeSKIMS Launch as Demand Concerns Linger

Author:
Global Cryptocurrency
Published:
2026-01-15 07:51:36
12
1
BTCCSquare news:

Nike (NKE) shares fell 1.1% to $65.57 amid broader market weakness, undercutting the debut of its NikeSKIMS Rift Mesh collaboration with Kim Kardashian. The women's-focused footwear line, touted as a '90s icon reimagined,' failed to galvanize investor confidence in near-term demand recovery.

China sales softness and tariff pressures continue to weigh on margins, while competitors gain traction in the women's athletic segment. Analysts remain divided—bulls see a potential setup trade, but macro headwinds and execution risks persist.

|Square

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